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Bouba/kiki effect

January 10, 2010


Source: Wikipedia

The Bouba/Kiki Effect was first observed by German-American psychologist Wolfgang Köhler in 1929. In psychological experiments, first conducted on the island of Tenerife (in which the primary language is Spanish), Köhler showed forms similar to those shown at the right and asked participants which shape was called “takete” and which was called “baluba” (“maluma” in the 1947 version). Data suggested a strong preference to pair the jagged shape with “takete” and the rounded shape with “baluba”.

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Irukandji Jellyfish – The Deadliest Fish

December 20, 2009
Irukandji Jellyfish Irukandji Jellyfish in a testube

Irukandji Jellyfish is a tiny yet deadly jellyfish, measuring  only 2.5 mm. It inhabits the waters of north-eastern Australia. The Irukandji is believed to be the most venomous Read more…